How To Increase Your Twitter Followings

Twitter is an awesome smaller scale blogging online networking which can support your business if utilised effectively. It can help you to construct your image, acquire devotees and helps you to meet your future clients. Twitter is an incredible approach to enhance your computerised nearness. Here are few approaches to expand your twitter devotees: 

Content is the king here 

It is about content. Tweet content that is enlightening and drawing involvement. You have to distribute the value content that beneficial for sharing. Individuals are exceptionally dynamic on Twitter and tend to check their sustain regularly. It is vital to continue sharing valuable substance. 

Utilise tools to track 

It is exceptionally hard to juggle between different online networking profiles and share the same post on various records. Utilise tools like Tweetdeck which has been as of late procured by twitter itself is a Great apparatus. Also, there are a few different tools like Buffer, Hootsuite and Twiends which help you to plan your Twitter posts and track them. 

Additionally Read: How to Effectively Use Social Media for your Business

Follow others to get more twitter taking after 

The principle ability to ace here is a speciality of taking after. You have to follow others so they follow you back. Followers are imperative as they are genuine individuals who need to be updated about the new tweet that you make. They can be changed over into leads for your business. 

Customise your Twitter Bio 

Your Twitter says everything in regards to you in 160 characters. You have to make your twitter bio in a manner that they coordinate the most known catchphrases. You have to keep it straightforward, maintain a strategic distance from imaginative lyrics or scrawls that make your bio vague. You likewise need to keep away from slangs and impolite jargon. You can make it somewhat funny. 

Add link to you site 

Aside from 160 character space to compose your bio Twitter gives you one more line to add a connection to your site. Utilise this to make your profile proficient. Abstain from giving fake connections, it will decrease your devotees. 

Increment Twitter Following with Retweet 

You have to retweet the quotes, links and pictures that you like. Individuals with the same line of intrigue will begin seeing your retweets and a number of them would really end up following you also. It is more similar to content collection. You are utilising another person's content to showcase your position. 

Likewise Read: What are the best Time To Share Content On Social media? 

Remain Active & Comment

You have to take part in dynamic discussions. Try not to fall over from a remark on something that is inclining, more individuals will go along with you. You can connect with the general population with the same intrigue and increment your adherents. 

Twitter is an extraordinary approach to set up your business, image or even yourself on the web. #KeepTweeting

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HOW TO FIGURE OUT THE USP OF YOUR STARTUP

The Unique selling point of your brand can be a deciding factor when it comes to brand positioning. Today, even though there are numerous brands working in same product category yet they seem to differ from each other in terms of USP. USP of your brand is a point or rather feature that segregates you out of the crowd creating a new identity to your brand.

So how are you going to figure out the USP of your own brand? Here is a step by step guide to your solution.

List down your strengths and weaknesses

The first and foremost step is to list down what are points where do you stand strong and the points that need to be improved. You can even list down something as simple as trustworthy to as specific as 30 minutes delivery. The aim of this step is to know your brand better and shape it in the way you see it.

Choose between practicality and emotions

Whether you are into healthcare, banking or food joint approach plays an important role. You are supposed to choose whether your USP has to be practical or something that connects with emotions or a blend of both.

For instance – Giving 6% interest rate instead of 4%, presenting the 1/4th amount of moisturising milk in the soap is a practical USP while, Spreading happiness, trustworthiness all are considered as emotional USPs.

Study your competitors

Once you successfully list down your strengths and weaknesses and decide upon the kind of USP that you are willing to promote you move to the third step. The third step is to study your competitors closely enough. Research about them and study their USPs as well. Studying your competitors clears your understanding towards the features that are covered and not covered by the. This also gives you a room to develop and strategies your own USPs.

Talk to your target audience

If you underestimate the power of research then probably you are screwing up yourself. Research the wants and demands of the consumers. You can talk to them, or ask them to fill up a form, which will collect information about their requirements. Based on the feedback you can easily chalk out the places of USPs that are unexploited and make it your USP in the market.

Ask Questions

 You need to ask yourself some basic questions keeping yourself in the shoes of your consumers 

• What is there to offer?
• What value does this brand add to the product/service?
• Why buy?

Study your brand carefully and you will be able to come up with the answer. Once you get a crispier answer to the above questions – You get your USP!

 

www.abaxsoft.com

+ 91 731 4061787, 97139 18111

This weekend start your startup

Every person is unique, so are his hobbies, interests, passion and work. Just like the two sides of a coin, there are two visages of a person. One visage is the routine work which every person does to achieve basic aim from it, may it be studies at school or college, job (which pay him salary on regular basis) and other visage is the passion the inner desires he craves to invigorate himself. The side projects ameliorate to know yourself, to discover yourself, where you prosper and where you decline and unravel your potential. It’s not a way to earn money, not a way to start up enterprise from the work you do, it’s doing of something you like to do, to stay passionate and to learn with fun. If you haven’t started yet then this weekend start your side project startup. Take a brush and start painting your hidden and suppressed talents or hobbies on the white voids of life.

The most unconventional thing related to side projects is that while doing them continuously, people

streak forward and give up on midways. But life is not about giving up, it’s about taking pause, and starting freshly as it prevents you from fatigue. It’s better to define time limits strictly in which you would love to do the side work. Procrastination is one of the biggest reasons why people quit doing their side work. There’s no substitution to hard work and if you find doing your side projects which actually is your passion then how hard may be the other things in your life to perform. Don’t laze around, define purpose of work, plan with proper direction and add cliché of motivation in your life. These side projects teach new skills which fills the hiatus in work-life balance. So, with motivation and purpose this weekend start your side project startup.

At Abaxsoft we take care of your all IT needs from End to end. Since the very Genesis of your idea we will hel pyou form a business around it through our Consulting Services. Our Project Managers will help you get the perfect functional requirement for your products, Our Web Development Services will turn your idea into a beautiful responsive website, Our Mobile Application Development Services help you get app of your product. Our SEO Services will optimize your website and app organically along with digital marketing services to increase the visibility of your product and help you in getting the crowd to use your product. If you have a eCommerce Product our eCommerce Development Services will develop just the perfect eCommerce Platform for you.

Why Indians Fail To Pursue Their Valuable Dreams.

The beginning is, as soon as the 12th class results are out. A rapid questionnaire starts even before the celebration of the good result! The questionnaire is nothing. But simple questions related to the career choice and options available to pursue a career. And later on, make real money.

It all starts like this:

So what do you wish to do after 12th?

Engineering or MBBS? As if only these are the respectful career options available in the world! And as soon as the child says or thinks about pursuing a career in some different field. Those thoughts called “useless”. Or maybe in some cases as “this is rubbish. Do as we say!”

This is the sad reality of our society driven by the lust for money, power, and position. People are the thoughts of getting a dignified degree!

Well, what is a reputed degree?

A degree that gives you a job paying you lakhs per month basis. A job that can give you all the lavish luxuries of the world… Is that considered a reputed degree?

As a budding youth, the majority of us would give the answer as “NO”. This is not a reputed degree at all; it may give us all the riches of the world, but what about the content of our hearts?

We are living in a world where a peaceful life is difficult. And if we get a chance to have that peace; before even, we have walked on the path towards it. We are scolded, ridiculed for the choice we are about to make!

Why do Indians fail to pursue their dreams?

In a male dominant society like the Indian society, it ‘s hard to go against the words of the head of the family. Which in most of the cases is a male?

And the head is conscious about the “respect” of the family. Which is determined by the type of degree his child is going to pursue!

More factors such as:

First, the “what will people say?” factor has ruined many dreams.

Second, “papa ka terror” factor. Well, this factor is even more dangerous. Most fathers have a reign of terror in the house which makes his word on the choice of career as the final verdict.

Being younger in the family we fail to argue further and try hard to develop an interest in the field we coerced to!

Third, is the “how much money am I going to make?” We are all lured to run after money. In the pursuit of money, one loses his creativity, interest, ambition, life goal. Needless to say even a bit of dignity. As long as money is the motive, chances are that one’s aim or a goal runs completely parallel. And chances are that it doesn’t converge with the real life.

Fourth, “fear of failure”, even though we do pursue a degree of our dream, and in some cases may fail as well. We tend to fight as shit of failures. And more than that we can’t deal with what the external forces. We worry due to the likes of neighbours, uncles and their wives, the relative who lives abroad etc have to say. We take too much of shit though we don’t like it.

The funniest of all and may be a serious one is “you can’t get married unless you are an engineer or a doctor”. Of course, marriage is what it comes down to. You have to look good, and these days earn well as well to impress your to-be-in-laws.

Who’d want to marry a poet, a CEO, or an artist, a novelist or a cartoonist? even though you might be earning in loads but is that considered as a respectful job? Or a dignified degree?

Break the norms and pursue your dreams!

It is now time to break free and follow your dreams. For how long are we going to live under the impression that degrees termed as “dignified”.

You should follow your dreams, and then the right thing will come to you at the right time. You may live a peaceful and gratified life with what you do. It doesn’t matter you a get lesser income. Than that of those engineers and doctors who don’t have content in heart and are living a life of compromise!

Live, stay happy and follow your dreams!

 www.abaxsoft.com

+ 91 731 4061787, 97139 18111

Startup Doom Is Certain Unless You Avoid These

India as a country is so much obsessed with startups and maybe that is the biggest achievement of the countrymen in recent times. From being a country of employment starving youngsters to the youngsters stepping up to create new job opportunities, our youth grew mature. Witnessed a large number of startups in all the sectors, we saw some success and many failures. But the youth of the country is too stubborn to give up. They failed, learned their lessons and moved on pulling up their socks to give it a better shot. Successful startups give us a lot of revenue but the failed started are the ones giving us the best lessons. Although there can be many different reasons for the fall of different startups, but some reasons have repeated themselves many times and must be in our head to be avoided. Here is a list of mistakes featuring in multiple ventures…

Deficient Business Model

Despite having a good product or service and passing the debut test, some of the startups fail to spread their wings. The biggest flaw in the business model of many of these ventures seems to be the less analysis of the cost of acquiring a customer(CAC). We can never spend on a single more than the lifetime value of that customers. It becomes arduous for many of them to decide the right amount of CAC. The better-modelled business would be the one that can give back our CAC as soon as possible.

Lack of Funds

This is very common and occurs with almost all of them. But it doesn’t mean that the lack of fund always leads to the death of venture. At the beginning when we start, we have to use the available fund very carefully as we have to reach to the next level with limited cash flow. So before running out of cash we have to take the valuation of the venture to a level where even when we have no funds left, we can easily get funding owing to the valuation of the business.

No understanding of Customer’s Brain

Any venture to flourish needs its product to be user-friendly. If our product is not being understood or is too complex, users lose interest too soon. So it’s the genuine responsibility of the team to develop products that are easy to use and yet have unique and attractive features to lure its users. Failing this can take us nowhere.

Ignored Competitions

Many entrepreneurs focus on improving their product by adding a number of new features and strive to make their product a perfect experience for their users. But in the process, they ignore the proceedings of the competitions they have in the market. It’s a crucial thing for a product to be successful that we have a thorough research of the things our competitors are providing and what are the feedback of people about them. Our products need to have all the features that are currently the talk of the town.

Ignoring the User Needs

In the quest of creating our own heavenly products, we often tend to ignore the needs of the market. We are too focussed to add new features and better our products that we forget to acknowledge the requirements of our users and we can even end up having a product with awe-inspiring features but not relevant to the users. Thus we spent a hell lot to make a useless product.

Weak Management

For a venture to blossom, we should have more than one founders having knowledge of different fields. A team built up of like minds is a drawback for a firm as we need different people having different skills to cover all the different areas of expertise. So a good management team leads to better strategies and even better execution. The better the management, the better the staff.

Unplanned Marketing

Having a good product is of no use if nobody is aware of it. One of the vital components of being the success in any sector is marketing. Making people know why they need your product and how you make their life easier with your product. Knowledge of target audience and how to attract them is the base of these marketing strategies.
Some startups fail due to the lack of promotion. They have a very good product or service but they ignore the marketing part. Due to this, the reach of the product fails to spread.
Some of them even fail due to early marketing. We all need to match our pace with our users. Any venture moving ahead of or faster than its users is bound to fail. We are required to do a well planned and perfectly timed promotion to hit the target audience.

 Lack of Customer Feedback

As a team just started, we strive hard to make our product the best in the market. We keep on modifying it to be better each tomorrow than every yesterday. But all these modifications are in vain without the customer feedback. It’s the feedback of users that tell us about the things that are being liked and are useful. Keeping on the modification job without any feedbacks can lead to burn money on useless things and eventually to the death of our venture.

 www.abaxsoft.com

+ 91 731 4061787, 97139 18111

HOW TO VALIDATE YOUR STARTUP IDEA

Contemporarily with the virtue of internet many small-scale businesses has spread their wings. With the number of start-ups mushrooming across the country, the competition is growing as well. When one talks about startups, investment definitely comes into the picture and while there is an investment, you definitely need to think twice.

So how are you supposed to vah2date your start up an idea? And think about it in practical perspective? Here is how –

REASEARCH WELL

Even before you plan to plan it out your first and foremost step has to be – research. You need to figure out if this will really be perceived the way you want it to be. You can have a mini survey done to get the rough idea. You can also go through the case studies, talk to expertise in your reach process.

LANDING PAGE

Much before you decide to build a website, you must prepare a landing page. A landing page is created to give a short information about your idea, create the buzz amongst the target audience, keep them hooked to your product and service. You can design the page with some catchy tagh2nes and to the point information. This will enable you to have a grip on understanding how is your product or service is taken.

BUILD AN MVP

MVP stands for Minimum Viable Product, in order to check whether you can do good with this product or you need to improve it a lot more, you need to prepare MVP. Suppose your idea is to open a store, what you can start with is opening an onh2ne store and try selh2ng one or two items. This will require less amount of investment plus you would get reh2able feedbacks.

BULD YOUR IDENTITY

Build a social media presence, talk about your products and services with people and try to generate interest amongst people. Have a logo and some regular post updates, this will increase the recall value and could make you the point of talking amongst your target audiences.
 

MAKE A PLAN

Planning is vital and especially when it comes to starting ups. Prepare a plan as to how would you go about the acquisition of the consumers present in your target audience. Chalk out the ways and channels through which you will reach out to them and sell off your products and services.

RUN A TEST

This is probably a traditional idea yet used worldwide. What you can do is run a test of your product, as if suppose you are into selh2ng some food items… gather completely strangers to taste it and get the much needed and honest feedback from them. Compile all the suggestions and reach a point as to whether you this idea is workable or not.

Startups are vital for economic development of the country but not all Startups see the height of the day, make sure yours is not one of them. Tell us about your ways of validating your idea.

Read More

How to Validate Your Startup Idea

Contemporarily with the virtue of internet many small-scale businesses has spread their wings. With the number of start-ups mushrooming across the country, the competition is growing as well. When one talk about startups, investment definitely comes into the picture and while there is an investment, you definitely need to think twice.

So how are you supposed to validate your start up an idea and think about it in practical perspective? Here is how –

·         REASEARCH WELL

·         LANDING PAGE

·         BUILD AN MVP

·         BUILD YOUR IDENTITY

·         MAKE A PLAN

·         RUN A TEST

        Startups are vital for economic development of the country but not all Startups see the height of the day, make sure yours is not one of them. Tell us about your ways of validating your idea.

Is Your Startup a Sustainable Business?

Welcome to the Workshop – “How to be an entrepreneur in a week?” – Is it how you build a Sustainable Business??!!

Well, unfortunately, with the rise of the startup ecosystem in the country, there has been some deleterious blend of this kind of mentality as well. How can someone teach the rules of being an entrepreneur? On top of that, how can someone fix a time frame for the same? This maybe because we see several self-proclaimed entrepreneurs around us nowadays. Many of them are starting a so-called company just to get the tag of “founder”, “co-founder”, “CEO” etc.

People, today, before starting up claim to build the next “million-dollar company” and after starting up run after VCs and Angels.

             Startups may raise funds in bulk, but VCs are certainly not there for providing help. They have poured money into a company to look forward to an exit. If your company can’t provide that, then it is certainly just another bot in the system

Employees come first! Not the VCs, not even the customers! Your employees are the one who hold the same vision as you and take your company to the next level – to the level YOU desire. If you can’t keep your employees happy, you are certainly not the deserving one in the race!

             Take your startup to a sustainable position and then try to get funds for investing in ‘real’ things. Your startup is like your child which you love the most. If you work hard with insight, the result will be much sweeter than you expected.

4 StartUp Niches That Need More Encouragement

Start-ups are the flavour of the season and will be here to grow bigger and better with time. Not just that, there is immense growth potential vested in start-ups and therefore, the hype over starting a startup is well justified. There are some specific niches that have a higher propensity to succeed in the rat race of start-ups than other. Take a look at the top four start-up niches that are prone to succeed better than the rest in the market.
Food
This is one niche that needs more encouragement at the moment. There are a number of leading players in the food delivery startup sector.
Fashion
From fashion counselling to styling session offerings, there is a need to encourage fashion service based start-ups in the current marketplace. 
Educational Services
They say that educational service based start-ups have a long way to go. From tutoring to counselling services, these services are justifiably called evergreen given that the demand barely fades.
Healthcare
The healthcare sector, if focussed on the elderly care aspect, needs more encouragement in the startup scenario.

Zero Budget Startup Marketing –Tips to Note Down

With competition growing each passing day, startup marketing has become one of the most integral parts of any business. When it comes to taking your products towards your target audience, the requirement of funds is unavoidable. However, most of the companies are not in the favour of spending a bomb on marketing and here is where zero budget startup marketing appears into the picture.

·         Plan and strategies your communication

·         Relying on your product

·         Crowd sourcing strategies

·         Symbiotic relationships

·         Videos

·         Social Media

If there are any more ideas that we missed upon, do shoot them below in the comment and share them with our readers.