REASONS WHY INDIA NEEDS WOMEN ENTREPRENEURS

With the concept of Make in India grabbing enough attention, we strongly believe that entrepreneurship could be the bright future of India. However, in order to give our semi-backward society a tiny reality check we have brought to you several bang on reasons as to why do we Indians strongly need more of women entrepreneurs.

Setting examples

With so many stereotypes lurking around our Indian society we seriously need strong and independent women to set some classic examples of individuality and break free those stereotypes. We need more and more women to come out of their houses and chase their dreams until it becomes a reality.

Restoring the faith in Neutrality

Probably having more of female entrepreneurs will restore the faith in the fact that entrepreneurship is for everyone. Being a women entrepreneur, she can definitely understand the day-to-day problems that females go through in their daily lives.

Balancing the gender bias

Often this stereotype is hugely cradled wherein it is believed that only some of the streams or sectors are meant for women. With a number of female entrepreneurs taking things in their hands, we can successfully overcome this gender-based bias in workspace or industries.

More likely to succeed

Research that was done on the global front reveals that startups that are run by females often end up being more successful. It is believed that women are better in handling finance related risk and generate ideas that are more creative.

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The Importance of Entrepreneurs Building Their Personal Brand

Start-ups are all around us. From leading cities to smaller towns, there is a sudden rush of entrepreneurial spirit that is encouraging young guns to go ahead and start up their own ventures. Yes, founders have superb ideas up their sleeves, can be risk takers and also can be enthusiastic spirits. However, one thing they need to brush up is their personal branding. As Navid Moazzez says, “Building a profitable personal brand online is not a sprint and something that happens overnight. Don’t aim for perfection early on. Instead, allow your brand to evolve naturally over time and focus on providing massive value and over deliver to your target audience. Then you will get clearer over your message and brand as well. Always remember that!”

Personal Branding Is Mandatory –

In today’s fast-paced life, it is indeed easy to build a brand using social media. Therefore, the importance of social media platforms lies in the fact that as a founder of a startup, you can simply use these to channelize your ideas.

The Right Message –

Personal branding is, even more, necessary for creating the right image in front of the investment panel. As a start up, you need funds—in ample and at the right time. Your brand is a gateway to your true work. You know you are here to do something – to create something or help others in some way. The question is how can you set up your life and work so that you can do it? The answer lies in your brand. When you create a compelling brand you attract people who want the promise of your brand – which you deliver.