Start-ups are all around us. From leading cities to
smaller towns, there is a sudden rush of entrepreneurial spirit that is
encouraging young guns to go ahead and start up their own ventures. Yes, founders
have superb ideas up their sleeves, can be risk takers and also can be
enthusiastic spirits. However, one thing they need to brush up is their
personal branding. As Navid Moazzez says, “Building a profitable personal brand
online is not a sprint and something that happens overnight. Don’t aim for
perfection early on. Instead, allow your brand to evolve naturally over time
and focus on providing massive value and over deliver to your target audience.
Then you will get clearer over your message and brand as well. Always remember
that!”
Personal Branding
Is Mandatory –
In today’s fast-paced life, it is indeed easy to build a
brand using social media. Therefore, the importance of social media platforms
lies in the fact that as a founder of a startup, you can simply use these to
channelize your ideas.
The Right Message –
Personal branding is, even more, necessary for creating
the right image in front of the investment panel. As a start up, you need
funds—in ample and at the right time. Your brand is a gateway to your true work. You know
you are here to do something – to create something or help others in some way.
The question is how can you set up your life and work so that you can do it?
The answer lies in your brand. When you create a compelling brand you attract
people who want the promise of your brand – which you deliver.
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