Benefits of E-Commerce Business for Retailers and Customers

With increasing the need of E-Commerce industry, every businessman is looking to have an online store where they can sell their range of products and services. One can get a lot of benefits by opting for E-Commerce as it delivers a comprehensive range of benefits to retailers and merchants.

With increasing demand for online purchasing, more and more businesses are moving to e-store from brick and mortar stores. In the US, more than 60% of people are purchasing goods online from the comfort of their home and this figure is increasing constantly. By considering this percentage, we can say that E-Commerce is expanding tremendously because of its complete range of benefits that any industry vertical can enjoy.

Today, E-Commerce has revolutionized the way companies are doing business. Now, consumers can purchase almost anything online 24*7 a day and get an ultimate shopping experience. Before you opt for an e-Commerce business, have a look on its comprehensive benefits that you can enjoy:

1.       Convenience & Easiness

2.       Offer Product Datasheets

3.       Attract New Customers with Search Engine Visibility

4.       Comprise Warranty Information

5.       Decreasing cost of inventory Management

6.       Keep Eye on Consumers’ Buying Habit

7.       Competence

8.       Allow Happy Customers to Sell Your Products

9.       Selling Products across the World

10.     Stay open 24*7/365

11.      Economy

Advantage Of Web Analytics for Business Growth

Web analytics is the process of measuring site statistics and analyzing traffic behavior. Here are there of the main benefits of web analytics. It is typical for any business to do some data analysis. Data analysis is used to determine sales, profit, loss rate, and market interest. 

           Web analytics has been gaining steady popularity among websites, blogs and portals. It is used to analyze market trends and to identify website users or visitors. It is also used to determine the behavior of website users. It is a great tool to determine your latest website trends and your visitors’ or users’ preferences in terms of site features. Here are the benefits of web analytics.

1.      It helps monitor your visitors and users

With web analytics, you would know how long your visitor stayed in your website, who they are and where they came from. You will be able to know their click streams, the keywords they used, and how they came to be in your website (referrer pages, search engines, etc).

2.      It can help you optimize your website

Once you have carefully studied the actions of your visitors or web users, you would be able to act accordingly in order to optimize your website. You could also improve, streamline or reshape site navigation to better assist your site users or visitors.

3.       It can help you formulate a sales and e-marketing plan

Web analytics will be able to assist you in preparing for an e-marketing plan and course of action. You would also be able to enhance other programs that you have already employed like pay-per-click or PPC advertising. You would be able to get more clients, as well as monitor and keep your clients interested.