Web analytics is the process of measuring site statistics
and analyzing traffic behavior. Here are there of the main benefits of web
analytics. It is typical for any business to do some data analysis. Data
analysis is used to determine sales, profit, loss rate, and market interest.
Web analytics has been gaining steady popularity among
websites, blogs and portals. It is used to analyze market trends and to
identify website users or visitors. It is also used to determine the behavior
of website users. It is a great tool to determine your latest website trends
and your visitors’ or users’ preferences in terms of site features. Here are
the benefits of web analytics.
1.
It
helps monitor your visitors and users
With web analytics, you would know how long your visitor
stayed in your website, who they are and where they came from. You will be able
to know their click streams, the keywords they used, and how they came to be in
your website (referrer pages, search engines, etc).
2.
It
can help you optimize your website
Once you have carefully studied the actions of your
visitors or web users, you would be able to act accordingly in order to optimize
your website. You could also improve, streamline or reshape site
navigation to better assist your site users or visitors.
3.
It can help you formulate a sales and
e-marketing plan
Web analytics
will be able to assist you in preparing for an e-marketing plan and course of
action. You would
also be able to enhance other programs that you have already employed like
pay-per-click or PPC advertising. You would be able to get more clients, as
well as monitor and keep your clients interested.
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