As an organization or a new business owner, it is utmost important for you to understand that your customers are the fundamental elements of your business. For you to thrive and achieve great heights, it is highly imperative to provide your customers quality services. Another vital aspect of success is to be able to retain your customers with you. A business owner understands the importance and utility of a good marketing strategy but it is equally essential to keep your customers engaged with you. The strategy to keep your customers with you is really simple but has to be done the right way.
Personalize your approach
Each and every customer is different, so should be your approach towards dealing them and engaging with them. You can keep your customers engaged with you for a long time when you personalize your way of approaching them. Like, you can talk to them in their favored dialect, etc. customers like being attended personally. This makes the customer feel that you are not just entertaining them with a business point of view, but you really care about them.
Notify them on their special days
When your customers sign up for your services, they share their personal details including their date of birth, date of the anniversary, etc. You can keep your customers engaged with you by greeting them on their special and important days. Like by sending a happy birthday SMS or by sending them a greeting on their anniversary.
Socialize with them
You can keep in regular touch by all your customers by making a group or page on Facebook. With the help of this page, you can tell your customers about the new upcoming products and services. You can keep connected with your customers with the help of these social networking websites. Through these websites, you can also receive their feedbacks and suggestions.
Hold a Contest
As an organization, you can engage your customers with a contest. With the help of this contest, you will generate a lot of popularity and your existing customers shall also draw towards it. You will connect with new potential customers and old customers with new potential business opportunities.
Host an Event
You can also host an event to connect with your customers in a better manner. This event can be organized for any occasion like introducing a new service, launching a new product, etc. This event can prove to be a good social gathering where business owners can personally get acquainted and familiar with their customers.
“Companies and their brands need to reach out and speak directly to customers, to honor their values, and to form meaningful relationships with them. They must become architects of the community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases. “-Simon Mainwaring
Express gratitude
Another way of keeping customers retained with your organization is by expressing your gratitude towards them. You can simply ping them a simple thank you message when they access your services.
“The simple act of saying Thank You is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen.”
-Simon Mainwaring
-Simon Mainwaring
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