Wednesday 10 August 2016

Tips & Ideas to Improve your Business Website & Online Presence


Tips & Ideas to Improve your Business Website & Online Presence

Mobile APP
1. Effectively title and describe your mobile app.
2. Ask users to rate the app and improve accordingly.
3. Get reviews and make efforts to display the best under app description.
4. Promotion on social channels will make huge difference in publicity.
Pay Per Click
5. Substantial keyword research before setting up Adwords account will help.
6. Search volume of keywords match type (exact, phrase, broad and broad modifier) should be done wisely. It will improve Click Through Rate (CTR).
7. Monitor Adwords daily and keep an eye on irrelevant search terms.
8. Use Conversion tracking tools for keywords and place that code on important pages.
9. Use Google analytics to analyze all parameters of the Adwords in more organized way.
10. Effective bidding strategies will get higher clicks.
11. Do remarketing propagandas to reach people who visited you in past.
12. Use ad delivery and locations setting as per campaign requirements.
Conversion Techniques
13. Carefully use critical call to action buttons.
14. Use short content forms and ask only what you require.
15. Rates and prices should be transparent to customers.
16. Use high quality images of your products and add zoom functionality to them.
User Experience
17. Use traditional search bar and labeling.
18. Your home page should build maximum idea of your business.
19. Make anchor text stand apart effectively.
20. Make your site creative.
New in the market
21. Extensive market research before launching business.
22. Clients feedback will build impressive public image.
23. Hire digital marketing experts from the very beginning.
24. Offer 24X7 free customer support.
E-Commerce
25. Design services according to need of customers.
26. Use pertinent resources to attract customers.
27. Coherent your marketing activities in sync to complement each other.
Social Marketing
28. Enrich your content on social media networks to enhance experience.
29. Use of hash tags will increase reach of your social updates.
30. Make your posts presence 24*7.
31. Regular update the information.
32. Propagandize events to increase engagement.
33. Improve social media accounts by adding appropriate descriptions.
34. Build one-to-one relationship with fans and followers.

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