It’s time to get website redesign

As the likings has no boundaries, modification is the need of an hour, Business model require changes over time. Though you must have made the changes, added new offers to your site and made it lucrative but still you don’t get the response you desire, then it’s time to get website redesign. The catch is after doing significant modifications you leave the website as it is as a result of which the organizational goals of your company don’t get propagated effectively. Hence you should go for website redesign. One of the ways to know that your website needs redesigning is by declination of the traffic on your website. Generally lesser crowd visit site because they are not able to find the quality your site served them before. Make sure you are clear to the customer requirements and redesign your site in such manner that clients are able to distinguish who you are, what you offer and how they can buy it. As an emerging website design company, Abaxsoft can be a great resource for your business organizations to improve your site by redesigning it.

Apart from this there is one more way to skin a cat. Almost every user finds ease in accessing the sites in their smart phones, tablets etc. If your website is not able to load accordingly to the device lacking responsive design then there are great chances that customers won’t scroll your site down for their usage, declining the value of your website. At this point Abaxsoft takes the challenge to redesign your site and flourish in the market again. Keeping bull’s eye at competitor inspires you to modify, bring the needed changes drastically and reach on top of the hill. If the competition is outranking you, it means your content management system is improper. Hence we at Abaxsoftprovide you with best experts at content management who will guide you through redesigning your website and acquire the position of your website at top

www.abaxsoft.com

+ 91 731 4061787, 97139 18111

10 Things You Must Do to Boost Up Your WordPress Website Performance

1) Reduce HTTP Requests

Adding number of elements such as images, style sheets, flash etc. to the site such that for each element separate HTTP request is made which takes longer to open. Thus to improve your site speed make use of CSS instead of images, reduce scripts.

2) Fix 404 errors

Missing file from the site leads to 404 HTTP errors, which slow down the loading time of the site. So always check for 404 errors before making pages to achieve faster loading time.

3) Enable compression

The pages which are made for high quality content are large in size and take time to load. Incorporate the technique called compression which zips the pages and speed up the loading time.

4) Browser caching

Visiting the sites adds elements of the page to your hard drive in a cache so when you visit next time your browser can load page easily without resending the HTTP request to the server. So it is important embrace browser caching to reduce the time for frequent visits.

5) Reduce the Resources

We use unnecessary code; line breaks etc. which increases the size of your page and makes it slow. Thus we should remove these extra spaces which degrades you website.

6) Optimize images

While using images on your website make sure it should be of standard size, format and attribute so that it should not take longer to load.

7) Optimize Cascade Style Sheet

CSS is responsible for style requirements of the page. Choose external style sheet as it reduces code size and creates lesser code duplications.

8) Prioritize content

CSS into two parts, one as short inline part that manages the top content should be displayed first and then external part for rest of the page

9) Use less plugins

Using large number of plugins can slow your site; create security problems, and technical issues.

10) Reduce redirects

Use less number of redirects to not to create additional HTTP and decrease load time of site.

Abaxsoft have web designer experts who make sure that your site is free from all those plugins which hinder the site quality. At Abaxsoft we optimize the site according to the requirements of our clients. So if all else fails, simply rely on us to optimize your wordpress website and generate maximum leads for your business.

www.abaxsoft.com

+ 91 731 4061787, 97139 18111

HOW TO FIGURE OUT THE USP OF YOUR STARTUP

The Unique selling point of your brand can be a deciding factor when it comes to brand positioning. Today, even though there are numerous brands working in same product category yet they seem to differ from each other in terms of USP. USP of your brand is a point or rather feature that segregates you out of the crowd creating a new identity to your brand.

So how are you going to figure out the USP of your own brand? Here is a step by step guide to your solution.

List down your strengths and weaknesses

The first and foremost step is to list down what are points where do you stand strong and the points that need to be improved. You can even list down something as simple as trustworthy to as specific as 30 minutes delivery. The aim of this step is to know your brand better and shape it in the way you see it.

Choose between practicality and emotions

Whether you are into healthcare, banking or food joint approach plays an important role. You are supposed to choose whether your USP has to be practical or something that connects with emotions or a blend of both.

For instance – Giving 6% interest rate instead of 4%, presenting the 1/4th amount of moisturising milk in the soap is a practical USP while, Spreading happiness, trustworthiness all are considered as emotional USPs.

Study your competitors

Once you successfully list down your strengths and weaknesses and decide upon the kind of USP that you are willing to promote you move to the third step. The third step is to study your competitors closely enough. Research about them and study their USPs as well. Studying your competitors clears your understanding towards the features that are covered and not covered by the. This also gives you a room to develop and strategies your own USPs.

Talk to your target audience

If you underestimate the power of research then probably you are screwing up yourself. Research the wants and demands of the consumers. You can talk to them, or ask them to fill up a form, which will collect information about their requirements. Based on the feedback you can easily chalk out the places of USPs that are unexploited and make it your USP in the market.

Ask Questions

 You need to ask yourself some basic questions keeping yourself in the shoes of your consumers 

• What is there to offer?
• What value does this brand add to the product/service?
• Why buy?

Study your brand carefully and you will be able to come up with the answer. Once you get a crispier answer to the above questions – You get your USP!

 

www.abaxsoft.com

+ 91 731 4061787, 97139 18111

5 Deadly Habits That Are Killing Your Productivity

The time that we have every day is limited. Not every entrepreneur can put in 17-hour days — personal obligations and family life take up time, making it important that we maximize the time we do have allocated for business.

Here are five time-wasting habits that many entrepreneurs are guilty of. Eliminate these and watch your productivity increase.

1. Willing To Do Everything Thyself:
You think you can handle everything — but as tasks and responsibilities stack up the weight on your shoulders becomes unbearable and everything collapses. Delegating those tasks , which you are not best at ,to other people who can handle them more efficiently can make a significant impact.

2. Saying ‘Yeah’ To Everything :
One of the hardest things to do is to say no. It can take a while to learn that it is physically impossible to try to accommodate every request that you are presented with. Learn to deny opportunities and requests that aren’t going to benefit your company and brand. Learning to value your time can lead to increased productivity, and while it might feel uncomfortable the first couple of times, I promise it becomes much easier after you experience first hand how eliminating time-sucking requests improve your productivity.

3. Waiting For Perfection :
Perfection doesn’t exist, and if you sit around waiting for it you’re going to miss the boat. When people are hung up on a task they will often say they are trying to perfect it before moving on to the next one. They are simply procrastinating. It’s important that you understand perfection is a unicorn you most likely aren’t going to encounter. Imagine if companies such as Uber and Airbnb waited to expand into new markets until they perfected all of the working components of the business. They would still be sitting there wasting time, scratching their heads, waiting for something that wasn’t ever going to happen. Look how fast both companies have grown because they were extremely productive.

4. Welcoming Distractions To Interrupt :
Distractions will only interrupt your day if you let them. You have to create a work environment that provides you with some distraction-free time which allows you to stay 100 percent focused. Every entrepreneur is going to have different distractions to deal with. Here are a few of things to do to eliminate some distractions:

• No personal text replies: When you are working don’t reply to personal texts. It’s a time suck, but it also tells the other person that your work time isn’t valuable. Just because someone is bored at his or her desk or on a day off, it doesn’t mean you have to entertain them. When you ignore work-time texts and begin to reply to them in the evening when you are done , you will notice your mid-day interruptions will decrease significantly.
• Airplane mode: If you are working on something extremely important that requires complete focus you should switch your phone to airplane mode. When you simply silence your phone you still see the notification icons and you apt to pick it up and check emails and messages. Airplane mode prevents this and allows you to fully focus.
• Block off calendar time: You may prefer specific time blocked off on your calendar every day. When you get into this habit, you know without a doubt that you have a period of time without meetings, conference calls or distractions. This time will quickly become your most productive daily block of time.

5. Refreshing Your Email Inbox Constantly :
If you are constantly refreshing your email inbox, you are pissing away valuable time. Set specific time for it .

All these eliminations will help you out to be more Productive and hence more Benefit.

www.abaxsoft.com

+ 91 731 4061787, 97139 18111

This weekend start your startup

Every person is unique, so are his hobbies, interests, passion and work. Just like the two sides of a coin, there are two visages of a person. One visage is the routine work which every person does to achieve basic aim from it, may it be studies at school or college, job (which pay him salary on regular basis) and other visage is the passion the inner desires he craves to invigorate himself. The side projects ameliorate to know yourself, to discover yourself, where you prosper and where you decline and unravel your potential. It’s not a way to earn money, not a way to start up enterprise from the work you do, it’s doing of something you like to do, to stay passionate and to learn with fun. If you haven’t started yet then this weekend start your side project startup. Take a brush and start painting your hidden and suppressed talents or hobbies on the white voids of life.

The most unconventional thing related to side projects is that while doing them continuously, people

streak forward and give up on midways. But life is not about giving up, it’s about taking pause, and starting freshly as it prevents you from fatigue. It’s better to define time limits strictly in which you would love to do the side work. Procrastination is one of the biggest reasons why people quit doing their side work. There’s no substitution to hard work and if you find doing your side projects which actually is your passion then how hard may be the other things in your life to perform. Don’t laze around, define purpose of work, plan with proper direction and add cliché of motivation in your life. These side projects teach new skills which fills the hiatus in work-life balance. So, with motivation and purpose this weekend start your side project startup.

At Abaxsoft we take care of your all IT needs from End to end. Since the very Genesis of your idea we will hel pyou form a business around it through our Consulting Services. Our Project Managers will help you get the perfect functional requirement for your products, Our Web Development Services will turn your idea into a beautiful responsive website, Our Mobile Application Development Services help you get app of your product. Our SEO Services will optimize your website and app organically along with digital marketing services to increase the visibility of your product and help you in getting the crowd to use your product. If you have a eCommerce Product our eCommerce Development Services will develop just the perfect eCommerce Platform for you.

The Curious Case Of Jobs Versus Startup

Job or startup? This might be a very common question arising in your mind when you complete your graduation and want to start your career. Thinking from every aspect, 4 out of 5 times you will come with a solution to choose a corporate job over startup, but there are some factors which give you a reason to think over your decision again and then make the right choice. Though corporate jobs give you a safe and secure career option most of the time, but there is a whole lot of thing which could be gained by joining a startup besides safety and security. For safety and security can be achieved only through your work.
Here are some reasons which will help you to make the right choice when you get stuck between a job and a startup:

Exposure

Startup job comes with a great offer that it provides more exposure to you and your work than a corporate job. You’ll have more opportunities in your hand when you work for a startup company. This is because when less number of people is involved in some work then more opportunities are given to every individual working for it. Opportunities help you grow faster, no matter you succeed in it or not. Your success gives you encouragement to work more and your failure gives you the experience to work better.

Responsibilities

When opportunities strike your door, you become more alert to work better for it. And when you are working for a big company, you’ll face various people equally talented as you are and to prove yourself among a bunch of brainy people is a really tough job to do. Your responsibilities increase to prove yourself and you work at a double frequency. While working for a startup, though you need to strive hard to survive in the market but you are bound to a bunch of responsibilities and nothing more than that. And responsibilities make you deal with tough situations easily. So working with loads of responsibilities could sometimes be beneficial for yourself.

You’ll be the reason for the changes

Every action has a reaction and this applies to your work as well. Your work will affect your company for sure, be it good or bad. Your company will rise when you achieve something even if it’s your smallest achievement. You’ll be happy to contribute to the success of your company. On the other hand, if you make any mistake your company will have to suffer along with you. Because of this, you work more carefully and more accurately.

Working on Scales

One more advantage of  working for a corporate job is to get to work on a large scale at the very beginning of your career. Be the company small or big but the difference of working scales between a corporate job and a startup job is always visible. Working at a corporate job teaches you about how to work on large scale and with that you get to work under some expert’s guidance which turns beneficial for you. While working for a startup company, you have to start everything from scratch and you need to establish everything by yourself without any guidance and without any support. Since it’s good to work everything by yourself but what’s bad when you get an expert guidance and support? Then chances of getting failed in your work reduce by half so why not go for this option?

 www.abaxsoft.com

+ 91 731 4061787, 97139 18111

Why Indians Fail To Pursue Their Valuable Dreams.

The beginning is, as soon as the 12th class results are out. A rapid questionnaire starts even before the celebration of the good result! The questionnaire is nothing. But simple questions related to the career choice and options available to pursue a career. And later on, make real money.

It all starts like this:

So what do you wish to do after 12th?

Engineering or MBBS? As if only these are the respectful career options available in the world! And as soon as the child says or thinks about pursuing a career in some different field. Those thoughts called “useless”. Or maybe in some cases as “this is rubbish. Do as we say!”

This is the sad reality of our society driven by the lust for money, power, and position. People are the thoughts of getting a dignified degree!

Well, what is a reputed degree?

A degree that gives you a job paying you lakhs per month basis. A job that can give you all the lavish luxuries of the world… Is that considered a reputed degree?

As a budding youth, the majority of us would give the answer as “NO”. This is not a reputed degree at all; it may give us all the riches of the world, but what about the content of our hearts?

We are living in a world where a peaceful life is difficult. And if we get a chance to have that peace; before even, we have walked on the path towards it. We are scolded, ridiculed for the choice we are about to make!

Why do Indians fail to pursue their dreams?

In a male dominant society like the Indian society, it ‘s hard to go against the words of the head of the family. Which in most of the cases is a male?

And the head is conscious about the “respect” of the family. Which is determined by the type of degree his child is going to pursue!

More factors such as:

First, the “what will people say?” factor has ruined many dreams.

Second, “papa ka terror” factor. Well, this factor is even more dangerous. Most fathers have a reign of terror in the house which makes his word on the choice of career as the final verdict.

Being younger in the family we fail to argue further and try hard to develop an interest in the field we coerced to!

Third, is the “how much money am I going to make?” We are all lured to run after money. In the pursuit of money, one loses his creativity, interest, ambition, life goal. Needless to say even a bit of dignity. As long as money is the motive, chances are that one’s aim or a goal runs completely parallel. And chances are that it doesn’t converge with the real life.

Fourth, “fear of failure”, even though we do pursue a degree of our dream, and in some cases may fail as well. We tend to fight as shit of failures. And more than that we can’t deal with what the external forces. We worry due to the likes of neighbours, uncles and their wives, the relative who lives abroad etc have to say. We take too much of shit though we don’t like it.

The funniest of all and may be a serious one is “you can’t get married unless you are an engineer or a doctor”. Of course, marriage is what it comes down to. You have to look good, and these days earn well as well to impress your to-be-in-laws.

Who’d want to marry a poet, a CEO, or an artist, a novelist or a cartoonist? even though you might be earning in loads but is that considered as a respectful job? Or a dignified degree?

Break the norms and pursue your dreams!

It is now time to break free and follow your dreams. For how long are we going to live under the impression that degrees termed as “dignified”.

You should follow your dreams, and then the right thing will come to you at the right time. You may live a peaceful and gratified life with what you do. It doesn’t matter you a get lesser income. Than that of those engineers and doctors who don’t have content in heart and are living a life of compromise!

Live, stay happy and follow your dreams!

 www.abaxsoft.com

+ 91 731 4061787, 97139 18111

Startup Doom Is Certain Unless You Avoid These

India as a country is so much obsessed with startups and maybe that is the biggest achievement of the countrymen in recent times. From being a country of employment starving youngsters to the youngsters stepping up to create new job opportunities, our youth grew mature. Witnessed a large number of startups in all the sectors, we saw some success and many failures. But the youth of the country is too stubborn to give up. They failed, learned their lessons and moved on pulling up their socks to give it a better shot. Successful startups give us a lot of revenue but the failed started are the ones giving us the best lessons. Although there can be many different reasons for the fall of different startups, but some reasons have repeated themselves many times and must be in our head to be avoided. Here is a list of mistakes featuring in multiple ventures…

Deficient Business Model

Despite having a good product or service and passing the debut test, some of the startups fail to spread their wings. The biggest flaw in the business model of many of these ventures seems to be the less analysis of the cost of acquiring a customer(CAC). We can never spend on a single more than the lifetime value of that customers. It becomes arduous for many of them to decide the right amount of CAC. The better-modelled business would be the one that can give back our CAC as soon as possible.

Lack of Funds

This is very common and occurs with almost all of them. But it doesn’t mean that the lack of fund always leads to the death of venture. At the beginning when we start, we have to use the available fund very carefully as we have to reach to the next level with limited cash flow. So before running out of cash we have to take the valuation of the venture to a level where even when we have no funds left, we can easily get funding owing to the valuation of the business.

No understanding of Customer’s Brain

Any venture to flourish needs its product to be user-friendly. If our product is not being understood or is too complex, users lose interest too soon. So it’s the genuine responsibility of the team to develop products that are easy to use and yet have unique and attractive features to lure its users. Failing this can take us nowhere.

Ignored Competitions

Many entrepreneurs focus on improving their product by adding a number of new features and strive to make their product a perfect experience for their users. But in the process, they ignore the proceedings of the competitions they have in the market. It’s a crucial thing for a product to be successful that we have a thorough research of the things our competitors are providing and what are the feedback of people about them. Our products need to have all the features that are currently the talk of the town.

Ignoring the User Needs

In the quest of creating our own heavenly products, we often tend to ignore the needs of the market. We are too focussed to add new features and better our products that we forget to acknowledge the requirements of our users and we can even end up having a product with awe-inspiring features but not relevant to the users. Thus we spent a hell lot to make a useless product.

Weak Management

For a venture to blossom, we should have more than one founders having knowledge of different fields. A team built up of like minds is a drawback for a firm as we need different people having different skills to cover all the different areas of expertise. So a good management team leads to better strategies and even better execution. The better the management, the better the staff.

Unplanned Marketing

Having a good product is of no use if nobody is aware of it. One of the vital components of being the success in any sector is marketing. Making people know why they need your product and how you make their life easier with your product. Knowledge of target audience and how to attract them is the base of these marketing strategies.
Some startups fail due to the lack of promotion. They have a very good product or service but they ignore the marketing part. Due to this, the reach of the product fails to spread.
Some of them even fail due to early marketing. We all need to match our pace with our users. Any venture moving ahead of or faster than its users is bound to fail. We are required to do a well planned and perfectly timed promotion to hit the target audience.

 Lack of Customer Feedback

As a team just started, we strive hard to make our product the best in the market. We keep on modifying it to be better each tomorrow than every yesterday. But all these modifications are in vain without the customer feedback. It’s the feedback of users that tell us about the things that are being liked and are useful. Keeping on the modification job without any feedbacks can lead to burn money on useless things and eventually to the death of our venture.

 www.abaxsoft.com

+ 91 731 4061787, 97139 18111

Understand Phising and how to stay safe online

In this era of fast growing technology, cyber crime has reached new heights. Cyber criminals are in constant search of sensitive data from their victims. It can be your passwords, social accounts, ATM PIN, CVV number, etc.

What is Phishing?

Phishing is a form of online fraud that an attacker or cyber-criminal commits. The attacker tries to learn sensitive information such as login credentials or account information by misleading the victim or acting as a reputable organisation. Phishing is done emails, phone calls, IM or any other communication channel.

What happens in Phishing?

Typically a victim will receive a message (mostly email) that appears to have been sent by a known person or an organisation. An attachment or links in the message (email) may install malware on the user’s device or direct them to a malicious website set up to trick them into entering their personal and financial information, such as passwords, account IDs or credit card details. Phishing is a term analogous to fishing, which involves using baits to catch a fish.

Phishing is popular with cybercriminals because it is easier to trick someone into clicking a malicious link and break through their computer’s defence.

Here are top 5 tips that you should remember to be safe online:

Learn to Identify Suspected Emails

There are some defining qualities in these phishing emails, try to catch them before opening the email.

1. They usually copy real company’s name and logo, beware.
2. Read the link they provide, it will be something else.
3. Lucrative gifts, money, lottery, property, etc.

Check the Source and verify

Your bank will never ask you to send your passwords or personal information by mail. You should never respond to these questions, and if you are in doubt then call your bank directly for further clarification. Remember precaution is better than cure. Take necessary precautions.

Enhance your Computer’s Security

It is a common practice to install a good antivirus and keep it updated. Also use the latest browser in your system. It is always better to install an antivirus with total internet security.

Use Secure Websites Only

Always look for websites with Https:// and secure green lock in the corner. You can enter your sensitive data in these sites if required. Never trust a website which is not secure or encrypted for payment gateways.

Phishing is not limited to banking only

Most phishing attacks will target big banks to steal your online banking details, but phishing is not limited to banks only. It may also target you via popular websites like Ebay, Facebook, etc.

Hope you will like the content and will stay aware in future.

  www.abaxsoft.com

+ 91 731 4061787, 97139 18111